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Your daily basics.

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Essential skincare.

Glowing, dewy skin is our thing. Our skincare products are designed to instantly optimize skin's tone, texture, and hydration levels so that it's already at its best before you even think about makeup.

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Happy makeup.

We're not out to make you into someone else or complicate your routine. We just want to bring you the best makeup products-the ones you'll reach for every day.

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Why we do what we do.

We got our start with Into The Gloss, the world's best beauty website and our source for inspiration and information.

As beauty editors, we've tried it all. We make our dream everyday products that don't yet exist, are fun to use, and actually work.

We stay in constant communication with real Glossier users to give you what you want (and because we enjoy it).

Beauty in real life (on Instagram)